Who Uses SureTrader?

For Novice Investors

       If the thought of beginning day trading has new day traders mopping sweat from their brows and wiping sweat from their palms, they’ll be relieved to realize they can learn the ropes with a $100,000 free demo without incurring any losses before trying for real.

The account minimums are low, allowing new day traders the flexibility to start small and get the hang of day trading. SureTrader devotes a section of its website to new day traders, and even mentions, word for word, “remember that even the most experienced traders were once newbies themselves.”

For Advanced Traders

Any advanced trader will recognize the value of the no pattern day trading rules and run with it, but it’s possible that once they hit the $25,000, they’ll be gone. Professional traders will also appreciate SureTrader Desktop/SureTrader Pro.

Orders can be placed quickly, and advanced charting and other advanced features (hot keys, anyone?) will make any seasoned day trader happy. Plus, shares of short and pink sheet stocks will also make advanced traders fall in love with SureTrader, as not every broker these kinds of options.

SureTrader Commissions and Fees

• Options commission is $4.95 +$0.50 per contract
• $500 for cash account, $500 for margin account
• No ECN (routing) fees with new commission rates

SureTrader Platform and Tools

There are three trading platforms to choose from SureTrader Desktop ($49 per month) SureTrader Web-Based Trading (Free) and SureTrader Mobile (iPhone or Android) app ($25 per month). The software comes complete with fully integrated point-and-click trading and customized views of the market. (Note: platforms only work on PCs.)

SureTrader Customer Service

SureTrader’s customer service seems to be the most controversial aspect of the stock broker’s offerings. Reviews of its customer service can be found the minute you Google “SureTrader customer reviews.” Complaints include:

• Live help conflict resolution takes too long (can lose out on your trades)
• Phone lines are busy, long wait, or nobody answers (also, traders have lost money during that waiting period)

Controversial customer service comments aside, these types of reports could stem from the success or lack thereof of individuals trading. Traders are likely to be more satisfied if they are making money, so it’s tough to separate out the valid complaints from non-successful day traders’ sour grapes.

SureTrader & Its Ease of Use

Again, this is one of the areas that seems to be dependent upon the trader. Once more, are the money-makers happiest?

Customers have both complained and been enthralled with the ease by which they could set up an account. They have equally praised SureTrader’s platform and as much as they have been appalled by it.

To start a new account, traders need to scan some identification and provide a utility bill. However, it seems to run the gamut as to how long the process takes, but it should only take a couple of days.

Asset Classes/Tradable Securities Offered by SureTrader

SureTrader offers the following:

• Equities (including pink sheets)
• Options
• ETFs

There are no commodities, mutual funds or forex trading at this time.