Zacks Trade

Header Ads

Stock Ticker $HIPH - News - American Premium Water Corp. (HIPH) Announces LALPINA CBD Will be Present for Second Year at Super Bowl LIII Week Festivities in Atlanta

PLAYA VISTA, Calif., Jan. 28, 2019 (GLOBE NEWSWIRE) -- American Premium Water Corporation (HIPH) announces that it will once again be participating in parties and activities in the run up to Super Bowl LIII in Atlanta, Georgia. The Company’s Gents and LALPINA brands will be featured in a number of events with the Willis and Walker brand, a luxury menswear brand founded by Kevin Willis, a NBA All-Star, who had an illustrious 21-year career in the league.
American Premium CEO Ryan Fishoff commented, “I am excited that the Company will once again be participating in Super Bowl festivities. Last year’s events was tremendous exposure for the Company and its brands. With all the strides we’ve made over the past year, I am excited to be there again and continue progressing forward. Its also nice that the Super Bowl is being held in a much warmer climate (Atlanta) than Minnesota, I won’t need four layers to go outside, which will allow me to pack more Gents hats and LALPINA CBD water in my carry-on!”
“Last year we released the prototype of LALPINA CBD, this year we’ve brought it to market and I am excited to be able to have the numerous athletes and influencers on hand to sample the product. There will be a lot of retired athletes in attendance; I believe they will get the most benefit, as CBD has been shown to help aide in the treatment of arthritis, inflammation, and general pain, ailments that many former players deal with on a daily basis in retirement,” added Mr. Fishoff.
The Company’s LALPINA CBD product was featured over the weekend at a premiere party during the 2019 Sundance Film Festival that celebrated three movies, Tunnel, Mr. Purple and Crux. This was the brand's first appearance at the world renown event since 2014. The Company is working on product placement arrangements for a number of feature films. LALPINA was featured in the 2017 James Franco movie, “The Vault,” that is available on Netflix.
“Having a presence at these tent pole events (Super Bowl, Sundance) is a huge strategic advantage for the Company. We are going to continue to focus on having a presence at these kind of events. The Company’s marketing prowess is what separates us from our competitors; leveraging big events like these is part of the overall marketing strategy for our products. Events like the Super Bowl provide the perfect platform for the Gents brand; a desirable premium product that can be customized or incorporated with other brands is in high demand. The quick turnaround in production is also a plus, and allows the Company to get cross promotional exposure with other premium brands. As the Company focuses more on these type of large, tent pole events, Gents will play a larger role in these activation events. The Company continues to direct resources to Gents for this very reason;  although it’s not within the Company's CBD technology focus, it supports the Company's mission to be best of breed in marketing and branding. The Company will continue to leverage Gents to promote all of its products in its portfolio and will continue to make innovative promotional activities during the rest of the year,” concluded Mr. Fishoff.
American Premium Water (HIPH) is a diversified luxury consumer products company focused on businesses in the health and beauty and biotech sectors. The company is focused on harnessing the powers of hydrogen and Nano technologies paired with cannabidiol (CBD) to treat health disorders and enhance quality of life. This business model aims to market emerging fashion brands by leveraging classic retail partners and incorporating disruptive blockchain technologies to expand the retail footprint. The company’s portfolio includes the LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), LALPINA Productions, LALPINA Records, Gents (www.gentsco.com), Worthy, and blockchain platform FashionCoinX (www.FashionCoinX.com).  


20 comments:

  1. Glad to know that I can also come here to do some research over companies, besides the course I'm taking. So we will be expecting very good movements from this, right?

    ReplyDelete
    Replies
    1. 100% correct, this ticker is primed for blast off imo.

      Delete
  2. Must be nice to go to a sports event! Wish sports events happened more often around my area.

    ReplyDelete
  3. Is there another version of the super bowl per country? I don't think there is any event as big!

    ReplyDelete
  4. Being able to associate with an event as huge as the SuperBowl is a good look for the company. It has a bright future.

    ReplyDelete
  5. This looks like a great investment. It's quite a niche market.

    ReplyDelete
  6. I like the strategy adopted by the company at having a presence at some good events. The Company’s marketing prowess is really separated it from other competitors. Keep it up.

    ReplyDelete
  7. It's a great move that the company has decided to invite retired athletes. This in itself will send a message on importance of sports in good health.

    ReplyDelete
  8. Good thing they are letting their endorsers try the product themselves. It is a better marketing strategy for me to present some testimonies about a product.

    ReplyDelete
  9. This is definitely something fresh coming from a company. Hope they continue these kinds of ventures in the future. Good luck to them and keep it up!

    ReplyDelete
  10. I have never heard of this company before but their marketing strategy will sure give them leverage over their competitors.Nice one from the company

    ReplyDelete
  11. Thinking of grabbing canopy. Waiting for the recession to hit before I buy anything though

    ReplyDelete
  12. I have stock in ACB, CGC, and CRON. I'll probably look at other companies as well, but for now I'm pretty happy sitting on what I have for a little while.

    ReplyDelete
  13. The super Bowl is a big event. Is good thatthe Willis and Walker Brand, will be able to promote their sports men clothes Brand.

    ReplyDelete
  14. I love the super Bowl, I cant wait to see some of the games, and glad to know that thie event will help some business.

    ReplyDelete
  15. I can see the company having huge reception at the Super Bowl. I'm sure the festivities and warmer climate will generate many interested parties.

    ReplyDelete
  16. The super bowl is an event worth associated with. It good that the brand can have the lift they need to make their product know through it.

    ReplyDelete
  17. Super Bowl festivities are all amazing and many people will be there to witness them. It would be great for American Premium Water Corporation to be participating and could be another way to promote its products and services.

    ReplyDelete
  18. You will be expecting massive of people attending the superbowl. I believe the company will attract many athletes and influencers to try their products.

    ReplyDelete
  19. I'm so excited to see what kind of Super Bowl festivals they make. Since the Super Bowl is so huge there will no doubt be tons of attention to this company and the stock may rise.

    ReplyDelete